"Michael has truly launched my website's presence, driving more hits and calls to my office than we had predicted. I just wanted results, and Michael delivered."
Website design, SEO, paid advertising, and analytics that help Central Coast businesses tell their story, reach more customers, and grow with confidence.
A beautiful website is important — but it's only part of the story.
Behind every website are hundreds of decisions that influence how easily customers find your business, how quickly your pages load, how Google understands your content, and how effectively your website turns visitors into customers.
As a Google-certified digital marketing professional with over 15 years of experience, every website is built with search visibility, performance, analytics, and long-term growth in mind — not just aesthetics.
Organized so search engines can easily understand your business.
Optimized titles, metadata, schema, internal linking, crawlability, and site architecture.
Speed matters for both user experience and search visibility.
Know exactly where your customers come from and what's driving leads.
Thoughtful layouts and calls to action that encourage visitors to contact you.
Built on a solid foundation that's easy to expand as your business evolves.
Search has entered a new era. Customers are increasingly asking AI which businesses they should trust instead of scrolling through pages of search results.
Businesses that invest in modern search optimization are positioning themselves to be part of those conversations, while outdated websites risk becoming less visible over time.
Let's make sure your website is ready for the way people search today. By improving technical SEO, structured data, content organization, and trust signals, AI can better understand your business and recommend it to customers searching for the services you provide.
I've spent over 15 years in digital marketing and professional agencies, working with businesses ranging from local companies to well-known enterprise brands. I'm Google Certified, with a background that runs deep in the medical industry and has expanded over the years into real estate, e-commerce, professional services, and lots of businesses in between.
I grew up overseas, but San Luis Obispo is home now, where I live with my kids and pup. Most of my clients are here on the Central Coast, with others scattered throughout California and out of state.
My favorite part of the work is getting to know the people behind the businesses. Watching traffic climb, leads come in, and revenue grow because of changes we made together is what keeps this work exciting after 15+ years.
Outside of digital marketing, I'm usually somewhere around music—mastering records at Venia Mastering Studio or playing shows with my band, Carbon City Lights.
One of my long-term clients has trusted me with their paid search for over ten years and has seen consistent returns. Over the last twelve months, this campaign returned $416,762 on $28,376 in ad spend — a 14.7× ROAS — which has been steady gains for them.
See more recent work →"Michael has truly launched my website's presence, driving more hits and calls to my office than we had predicted. I just wanted results, and Michael delivered."
"Michael has built two websites for us now and we couldn't be happier. The website layouts are very nice, modern, and easy for our potential customers to use."
"We're so happy with how our website turned out. It's been a huge help to get our business ranked higher on our local Google search. Great communication through the process."
"From conducting a detailed SEO audit to enhancing the overall design, he transformed my site into something far more polished and user-friendly. The difference is noticeable."
Practices that grow through trust, visibility, and making it easy for patients to reach them.
Brokerages that need fast property search and conversion paths that route serious buyers to the right agent.
Tasting rooms and direct-wine-sales programs that deserve a site as considered as the wine.
Contractors who want the phones to ring with the right kind of leads.
Trailhead is a tool I built to quickly understand what may be helping or limiting your online growth. In seconds, it analyzes your website and provides easy-to-understand insights into what improvements could help attract more traffic, generate more leads, and create a stronger online presence.