Hi, I'm Michael. I help businesses with website design, SEO, paid advertising, and analytics — all focused on helping the right people find you online and turn that attention into growth.
I've worked in digital marketing for more than 15 years and genuinely love what I do. I'm always learning, experimenting, and trying to better understand how things work — whether that's websites, analytics, SEO, or new technology. What I love the most is keeping the work personal. I enjoy getting to know the people behind a business and building strategies that actually fit their goals, personality, and vision.
I've lived internationally, but the Central Coast has been home since 2011. My wife and I are raising our family here, and we genuinely love the community and being part of the Central Coast. It's a special place, and I love getting to support local businesses here as they grow.
My interest in technology started through music — recording with a small 4-track mixer, learning audio engineering, building computers, and spending time in studios. That curiosity about how things work eventually led me into digital marketing and analytics.
My career began in medical marketing, where I spent nearly 10 years helping medical practices grow through web design, SEO, analytics, and digital advertising. Over time, my work expanded into broader analytics and measurement strategy for both local businesses and larger enterprise brands, helping teams improve tracking, reporting, and decision-making through better data.
Today, I combine that technical background with hands-on marketing strategy to help businesses improve visibility, generate leads, and build a stronger online presence.
Outside of marketing, music is still a huge part of my life. I'm the lead singer of the indie rock band Carbon City Lights and also run Venia Mastering Studio, where I master records for artists, labels, and film & TV projects.
I'd love to learn about your business and what you're working toward.