Two ways to get a real read on your site. Run an instant 30-check audit and get a PDF in your inbox in 20 seconds, or have me review your site, search visibility, paid campaigns, and analytics personally — written audit back in 1–2 weeks.
Want to talk it through? Book a 30-minute call →
30 checks across speed, SEO, AI search readiness, local presence, and conversion infrastructure. Plain-language findings and a specific next step for each. Powered by Back Road Trailhead.
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Speed, Core Web Vitals, SEO basics — the baseline that decides whether anything else even matters.
Robots.txt, schema, content structure — how visible you are to ChatGPT, Perplexity, and Google's AI Overviews.
NAP consistency, tap-to-call, the math behind whether traffic becomes customers.
Free · 20 seconds · Results by email
Trailhead gives you the data — 30 checks, instantly. If you'd like me to walk through what it found and tell you which two or three would move your business forward, fill this out. I'll send back a written priority plan.
Trailhead is the instant version — 30 automated checks, free PDF in your inbox in about 20 seconds. The strategy audit is the personal version — I review your site, search visibility, paid campaigns, and analytics myself, and send back a written priority plan. Most people run Trailhead first, then book a strategy audit if they want me to walk through what to do about it.
Yes — and most people do. Trailhead's PDF gives you a fast read on where your site stands across 30 dimensions. If after seeing it you want me to dig deeper and tell you which findings matter for your business, that's what the strategy audit is for. Paste the Trailhead diagnostic id in the strategy audit form and I'll start from your scores.
No. The audit is free and yours to keep. If the findings point toward work I can help with and you want to explore that, we talk about it. If not, you use the recommendations however you like — with your current team, another marketer, or on your own.
About 20 seconds. You enter your URL, the audit runs in your browser, and you get a PDF report by email and on a results page you can share.
One to two weeks from when you complete the follow-up questionnaire. Smaller sites and simpler setups land closer to one week. Bigger sites, larger ad accounts, or more complex tracking take closer to two. I'll let you know up front what to expect.
For the website and SEO portions, just the URL — same as Trailhead. For paid ads, read-only access to your Google Ads or Meta Ads Manager account makes the review much sharper — I'll send specific instructions once we're rolling. For analytics, read-only access to GA4. All access stays read-only and can be revoked whenever you like.
Yes. Most of my clients are in California, but the work is remote-friendly and I've worked with businesses across the US. If you're a good fit for what I do, location isn't a limitation.
The audit is free and a fresh look at your site and opportunities!